vertising industry up a dead end street

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It?s time we woke up to the fact that Sir Martin Sorrell does immense damage Marketing Articles | April 23, 2008
....to the advertising business!Now the accountant is turning to Hollywood at a time when people are beginning to wake up to the fact that one way passive advertising is no longer working.??? Therefore the Accountant is turning to passive one-way product placement! The Accountant, not understanding the process of communications Cheap Throwback Jerseys , (he epitomizes Top-Down-Management) ignores interpersonal communication, together with the need for accountability.

Let?s face it he is an accountant turned adman.? He may possibly have been a very good accountant but as an adman he is turning into a disaster!As some of his recent pronouncements will serve to confirm.He was quoted as saying that London and New York were no longer the creative centers of the advertising world.So what?By now nearly anyone who?s anyone in advertising knows full well that creativity is no longer the sole criteria for the success of an advertising campaign and the selling of products.Now the accountant is turning to Hollywood at a time when people are beginning to wake up to the fact that one way passive advertising is no longer working.??? Therefore the Accountant is turning to passive one-way product placement!The Accountant, not understanding the process of communications Cheap Replica Jerseys , (he epitomizes Top-Down-Management) ignores interpersonal communication, together with the need for accountability.Thus he will end up leading Clients and the advertising industry up a dead end street together with another colossal waste of money!? So here is a very simple lesson as to what constitutes good marketing communication. Simply put it is the human desire for interaction,?If this had been taught and the lesson put into everyday practice then billions of pounds and dollars would never have been poured down the black hole of television advertising!?? And none at all wasted on Hollywood!So let?s review that desire in terms of the marketing of products and Cheap Jerseys Wholesale , at the same time, hope that those people working in or with advertising agencies read this simple lesson and learn a little of what they should have already known and been doing on behalf of their clients.All advertising is a form of learning whereby the advertiser is asking people to change their behavior after learning the benefits of the products or services on offer. However, we all tend to filter out information Cheap Jerseys From China , which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.The final purchase decision is invariably a compromise and this leads to a certain amount of anxiety; the worry that perhaps the decision was not the best or the right one.? In order to minimize this anxiety the purchaser seeks to reinforce their choice and begins to take more notice of their chosen product?s marketing communications.Due to a lack of understanding of t. Cheap Jerseys Cheap Jerseys Cheap Jerseys Free Shipping Cheap NFL Jerseys China Cheap NFL Jerseys China Cheap NFL Sports Jerseys Wholesale Jerseys Wholesale Jerseys China Wholesale NFL Jerseys Wholesale NBA T-Shirts